Innovation & Job News

MyBandStock.com switches up biz model

Wednesday, January 27, 2010

Ann Arbor

The little student-bred start-up that could, MyBandStock.com, is switching up its game.

The year-old start-up based around selling stock in local band projects is tweaking its business plan and relaunching its website this week. The new business model focuses on connecting underground artists and fans via digital access and will feature bands based on user demand.

Also, instead of just purchasing straight shares in a band, users can create their own investment through purchasing the band's material or interacting on its website. That can range from buying band merchandise to gaining access to a live stream of a video Q & A with the artist. This evolution took place after the founders realized working with an artist might seem ideal in theory it's often not in reality.

"We're a young start-up," says Taylor Hulyk, spokeswoman for MyBandStock.com "We're learning along the way."

MyBandStock.com is run by a collective of about a half a dozen young people and a few more behind-the-scenes investors/industry insiders. Think of it as a Wu-Tang Clan style of conglomeration with students and new alumni from the likes of the University of Michigan, University of Michigan-Dearborn and Michigan State University. They all work from their own virtual offices (i.e. laptop), laboring away on their passion � music.

Source: Taylor Hulyk, spokeswoman for MyBandStock.com
Writer: Jon Zemke

Innovation & Job News

MyBandStock.com switches up biz model

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