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KnowledgeWatch creates innovative news feed

Wednesday, June 16, 2010

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Entrepreneurship, Media, New Media, Software Design

Ann Arbor

The Internet has more content than its users can sort through, let alone use. That's where KnowledgeWatch comes in.

The Ann Arbor-based start-up has developed software that aggregates, analyzes, and sorts content (think news stories like this one) in a way that is similar to how Google searches help you find just what you're looking for. KnowledgeWatch helps the people who put together trade publications or hobby sites find and sort through what they want to feature.

"All of these content managers have a serious content management issue," says Donald Hogan, CEO of KnowledgeWatch. "They all need to identify and format content that is fresh everyday."

That can be incredibly time consuming for someone surfing the web and trying to put together an update about the latest field intel. And there are a lot of these people. Hogan says there are 17,000 trade publications and even more niche publications and pamphlets around the world.

KnowledgeWatch expects to launch its new website later this month and begin a serious push at expansion. The firm now employs four staffers (including a former automotive engineer) and two interns. It hopes to add six more positions within the next year. The company is focusing on adding 10 new clients in 2010 and scaling its revenue to at least $250,000.

Source: Donald Hogan, CEO of KnowledgeWatch
Writer: Jon Zemke