Flipsi Bottle aims to reinvent bottle washing

Jeff and Chris Plott really dislike washing bottles. The brothers have a couple of different reasons for this: Jeff because he wishes he had a better way of washing racing bottles. Chris because he would much rather not wash baby bottles at the end of his day. "He just hates doing it," Jeff says. So the brothers did something about it and created Flipsi Bottle. The new product is a reusable bottle that is bendable enough to turn inside out, making cleaning easier. "Flipsi Bottle is the marriage of making the cleaning of the reusable bottle cases easier," Jeff says. "We thought, why can't we make the bottle flip inside out? The idea just went from there." The 4-month-old start-up and its two co-founders are now operating out of TechArb in downtown Ann Arbor. The company has a prototype made out of food-grade silicone. It is in the final stages of perfecting this prototype for the sport bottle version. The Plott brothers expect to launch a crowd-funding campaign early next year to help push forward the first sales. "We're certainly at least six months out," Jeff says. Source: Jeff Plott, chairman & CTO of Flipsi Bottle Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.