Chelsea dealership celebrates opening of new facility, services and jobs

When the Chelsea Chevrolet Buick dealership underwent an ownership change about six years ago, the new management was surprised to learn how few people knew Chelsea even had a Chevy dealership. Their efforts to change that trend have now been amplified by a brand new dealership with higher visibility. 

 

"The location was everything for us," says General Sales Manager Lance Underwood. "We're maybe a quarter of a mile from our other location, but now we're just off the exit." 

 

Construction on the new, larger dealership took place over the last year, and a grand opening celebration took place in mid-October. Along with the expanded space, Underwood says the service to their customers has grown as well. 

 

"The difference is day and night," Underwood says. "We are open Saturdays for full service repairs, and we're offering what we're calling a pit stop. I don't care if you're driving a Ford or Toyota, we'll check you fluids and top them off for free." 

 

The new dealership includes an expanded service department, upscale lounge area and children's play area. Everything from the service area to the area where paperwork is completed has been designed to maximize efficiency, says Underwood. 

 

The staff of Chelsea Chevrolet Buick has grown as well. Underwood estimates that ten new employees have been hired. Additional grand opening celebrations will take place over the next few months to introduce even more people to the new facility.