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Bearclaw Coffee, Askar Brands hope co-branding will spark sales

Wednesday, August 05, 2009

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Chelsea

Chelsea's own Bearclaw Coffee is getting innovative with its expansion plans.

Excerpt:

Two Michigan companies are joining forces in an effort to drive down costs while raising volume and sales. Chelsea-based Bearclaw Coffee Co. and Commerce Township-based Askar Brands, parent company of Mr. Pita Sandwiches, Stucchi's Ice Cream, Papa Romano's Pizza, and CJ's Brewing Co. hope a co-branding agreement will give franchisees more leverage in the marketplace by expanding product offerings and boosting sales in what were the slow periods of the day.

Read the rest of the story here.