Social media startup Selocial helped bolster its brand earlier this year at the
Extreme Tech Challenge in Las Vegas.
The Ann Arbor-based company made the semi-finals of the business plan competition, earning an invite to do a live demo on the Monster Product stage of this year's
Consumer Electronics Show. It beat out 2,000 other entries to score a Top 25 spot.
"This is really big," says David Baird, co-founder & CEO of
Selocial. "I didn't expect it."
Baird likes to describe Selocial as an Instagram meets Spotify or Pandora. The company’s software allows users to make a "Selomix," which is a 15-minute visual playlist that combines the users preferred music with a photo. The company launched midway through 2014 and is still in Beta.
"We would love to come out of Beta in the next six months," Baird says. "We're looking at a couple of partners right now."
The 1-year-old startup has expanded its staff to six people. That team is currently working on enhancing the software platform by adding more features and plugins.
"Someone could listen to someone else's mix on Facebook without having to go to our site," Baird says.
Source: David Baird, co-founder & CEO of Selocial
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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