Innovation & Job News

Pure Visibility adds 2 people in Ann Arbor

Wednesday, April 07, 2010

Related Tags

Entrepreneurship, Internet, Software Design

Ann Arbor

The leadership behind Pure Visibility knows the economy is turning a corner because the firm is already peaking around it.

The downtown Ann Arbor-based firm, which shares the stately First National Building with other new economy companies like LLamasoft, has hired four people over the last year, expanding its staff to 14 people. It is gearing up for even more business and few more hires in 2010.

"There is something shifting right now," says Catherine Juon, co-founder and catalyst for Pure Visibility. "Larger companies are realizing that they need more than their own marketing departments if they want to grow today."

The search-engine-optimization firm specializes in helping its clients attract more traffic by priming their websites so they can be found in things like Google searches. The firm is analytics-certified by Google, which is not a designation that is easily achieved.

Juon points out that most of the firms that are upping business with Pure Visibility are those that deal with high-value sales that occur over a long-term cycle. That has prompted Pure Visibility to become more aggressive when it comes to attracting business.

"For the firs time in our five years we're proactively going after sales," Juon says. "Up until now we have been picking up the phone."

Source: Catherine Juon, co-founder and catalyst for Pure Visibility
Writer: Jon Zemke