Enlighten is a digital marketing company that has been around long enough to know success revolves around customer service.
"We are focused on the customer experience," says Steve Glauberman, CEO of
Enlighten. "We see better customer service as a path to higher profit margins."
For the 31-year-old company that meant transitioning from marketing to digital marketing to software development to all of the above. The company now offers a comprehensive suite of marketing services along with the software development products to help complement its traditional offerings.
The strategy has worked well. Enlighten grew its revenue by 25 percent last year and it's projecting to do it again in 2015. That has allowed the company to hire close to a dozen people. It now has a staff of about 100 employees and eight interns. It is also looking to
hire half a dozen more people now, including senior account managers, software engineers, and project managers.
Enlighten is also pushing forward on its own software projects outside of custom work for its customers. It launched two photo-oriented software platforms in 2012,
WhatWasThere.com and
YearlyMe.com. OffersNow, a coupon and marketing software program aimed at helping small businesses, launched in 2013.
"Those projects are still going well," Glauberman says. "We are looking to enhance them."
Source: Steve Glauberman, CEO of Enlighten
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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