Innovation & Job News

Current Motor Co. doubles staff as it ramps up electric bike production

Wednesday, March 02, 2011

Ann Arbor

Current Motor Co. knows it has the electric scooters people want. Now the Ann Arbor-based start-up is trying to figure out the best way to sell them.

The 2-year-old company has orders for 20 bikes right now and the expectation of sales hitting triple digits this year. Right now 12 employees and two independent contractors, double its staff from a year ago, are working to fill that demand.

"We are transitioning from a pre-production to a full-production mode," says John Harding, president & VP of product development for Current Motor Co. "We expect to build 200 bikes this year."

Current Motor Co.'s executive team is also working to figure out the best sales channel. Right now it's experimenting with online sales and regular and non-traditional vehicle dealerships, such as stores that specialize in sustainable products. The company expects to find at least one winner among those three avenues so it can ramp up production even more in 2012.

"We really want to explore all three channels," Harding says. "We want to see who will be our best customer."

Source: John Harding, president & VP of product development for Current Motor Co.
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Innovation & Job News

Current Motor Co. doubles staff as it ramps up electric bike production

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