Innovation & Job News

Ann Arbor's Buycentives enters auto incentive market

Wednesday, August 11, 2010

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Conventional wisdom dictates that a company whose business model is based on automotive sales would not have done well over the last year or two. Buycentives is not that kind of firm.

"Even in the downturn we have gotten a lot of interest because our product allows them to spend their marketing dollars more effectively," says David Goldschmidt, co-founder of Buycentives.

The 1-year-old start-up housed in Ann Arbor SPARK's downtown incubator specializes in making sense of this big, bloated morass of incentives for both sellers and buyers. Its software lets automakers target small groups or even individual consumers with the right incentives, helping auto manufacturers eliminate inefficiencies in the buyer incentive pool.

Buycentives has spent the last year introducing its principal product to the market and is readying it for other types of Internet sales leads. The 3-person firm expects to hire a few sales people to facilitate its growth over the next year.

"We have made significant progress," Goldschmidt says. "We're gaining some traction with local car companies and dealership groups."

Source: David Goldschmidt, co-founder of Buycentives
Writer: Jon Zemke