When the team developing startup Branch decided it wanted to work in software, it didn't just try to create the next best thing in social media. The six young people from Ann Arbor are trying to reinvent the entire sector.
"We started from the ground up," says Ryan Wolande, co-founder & CEO of
Branch. "We scrapped what we had been conditioned to from other social media outlets."
Branch is a mobile app that is meant to turn people's digital presence into a real-world interaction. The software finds individuals who share the same interests and are in close proximity to each other and connects them.
"It's about fostering real-world relationships," Wolande says. "It's about social media in the physical world."
The Ann Arbor-based startup and its team of six people is in the homestretch of developing the software platform. Branch plans to start Beta testing soon and make the technology public later this fall.
Source: Ryan Wolande, co-founder & CEO of Branch
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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