Innovation & Job News

Ypsilanti Brainstorm Creative bets big on lotto tech, hopes to add 25-30 people

Wednesday, April 22, 2009

Related Tags

Ypsilanti

Investing in the lottery isn�t normally regarded as a sound investment, but it's one that the people behind Brainstorm Creative are getting ready to really cash in on this year.

The downtown Ypsilanti-based firm believes its newest lotto-based technology, Millionairesgreetings.com, will let it quintuple its staff this year. Right now Brainstorm Creative employs six people. It hopes to add 25-30 people as it starts to put the technology out in a pilot phase in October.

"We are optimistic about a full launch," says Joseph Gough, president of Brainstorm Creative.

Millionairesgreetings.com is service where customers can send a card to someone that comes with a lottery ticket. If the person who receives the card wins, they get 80 percent of the prize while the send gets 20 percent.

"It's a marriage between greeting cards and lottery games," Gough says.

Brainstorm Creative, a spin-off of Indian Trail Productions, recently set up shop in Ann Arbor SPARK�s East Incubator in downtown Ypsilanti. It won a free one-year lease starting this month during the ACE Awards.

"I really like it," Gough says. "I think they have some pretty progressive ideas about setting up a creative community there."

Source: Joseph Gough, president of Brainstorm Creative
Writer: Jon Zemke