Dexter's Adair Digital Services has been talking about branching out into different segements of the printing world for a while, but now it’s starting to pay off in more ways than one.

The printing firm received the Gold Printing Award from the Detroit Club of Printing House of Craftsman for a comic book created by Detroit-based Monolith. The special edition comic book ("Rapid City Comic Book B-Sides") went to a select group of fans in what was a once unheard short-run for the company.

"This comic book was so well done," says Kim Kachadoorian, creative project manager for Adair Digital Services.

It also cemented Adair's new-found place in comic book publishing. Before the company just printed things like leaflets and owners manuals. Now the 77-year-old, family owned company is spreading out into other areas, like comic and children's books using its new digital press.

"The truth is if you want to survive in this economy you need to have a new innovative approach," Kachadoorian says.

Source: Kim Kachadoorian, creative project manager for Adair Digital Services
Writer: Jon Zemke