It's a simple equation: More software development in Ann Arbor means more job development in Tree Town.

Now that A2 Media Corporation (aka Icon Creative Technologies Group) is expanding its presence in Ann Arbor, the 18-person company expects to create 63 new jobs within the next 10 years. It's going to do that by investing nearly $2.7 million to relocate and expands its Ann Arbor facility.

"A great deal of it will be invested in talent," says Sara Johns, project director for A2 Media Corporation.

A2 Media Corporation develops enterprise-level software that allows marketing and communications professionals in the auto, biotech and financial services sector to manage their digital activities.

The state of Michigan awarded A2 Media Corporation a $1.26 million tax credit, per the recommendation of the Michigan Economic Development Corporation. The incentive will be spaced out over 10 years, and is believed to be a key part of A2 Media Corporation choosing Ann Arbor over competing sites in India and Ireland. The company's principals are long-time Ann Arbor-area residents.

Source: Sara Johns, project director for A2 Media Corporation and Michigan Economic Development Corporation
Writer: Jon Zemke