New U-M apparel and gifts coming to State St. with The Victors Collection

For some time now, the owners of M Den have had their eyes on some pretty cool new merchandise they've been wanting to offer customers — they just didn't have the room for them. After coming to an agreement with their State St. neighbor, All About Blue, they'll now be expanding into the 3,000 square foot space with a new M Den shop called The Victors Collection.

"We'll be able to bring a collection of women's fashions that people have never seen before," says M Den co-owner Scott Hirth. "It's just going to knock people's socks off. That's our goal, to do a bette job for Michigan ladies." 

Though the shop will begin at about 70 percent men's apparel and 30 percent women's, Hirth says that breakdown will eventually move to 60 percent female and 40 percent male. In addition to fashion forward apparel, customers will find crystal glassware, Swiss watches, genuine pearls and in blue and yellow, as well as other fine goods. 

"There will be a little bit more of a business causal feel for both men and women," says Hirth of The Victors Collection merchandise. "Brooks Brothers will be a big partner at the store."

Renovation is now underway at The Victors Collection space, with a goal of being open by the time students arrive in August. Hirth expects to hire one or two full-time and 10 to 20 part time staff to operate the new store. The Victors Collection will be the sixth M Den location. 

Source: Scott Hirth, M Den
Writer: Natalie Burg
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