The Little Seedling is growing bigger. The maternity and baby retailer has outgrown its Zeeb Rd. location and will soon move to a new storefront on W. Stadium near
Goldfish Swim School.
"We're really excited," says owner Molly Ging. "Here, we have the store and warehouse, and we'll be able to combine them there, which will save us time and money."
The Little Seedling specializes in cloth diapers and unique maternity and baby gear. When Ging first opened, she says it was important to be so near the Zeeb Rd. exit because, as one of the only diapering retailers in the Midwest, many of her customers drove from out of town to see her. Though her clientele is more local now, she is still growing, running out of space in her 3,200 square foot location. The W. Stadium space will offer about 6,000 square feet of combined showroom and storage, which will provide plenty of space for her shoppers and their busy companions.
"A lot of our customers enjoy that we're extremely family friendly," says Ging. "Our kids can touch things here. Moms can shop while their kids play. Sometimes it's like a built-in play date."
The larger space will also come with expanded hours and staff. In order to better serve the clients to Goldfish Swim School, she'll open an hour earlier and stay open an hour later each day, and anticipates hiring an additional two employees to grow her staff to ten. The Little Seedling will also expand the age range of her inventory to serve parents with older toddlers.
Work on the new location is now underway. After approximately eight years of vacancy, the space requires significant renovation. Ging hopes to open the new store on or before April 1.
Source: Molly Ging, The Little Seedling
Writer: Natalie Burg
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