As someone who doesn't have the skills of a makeup artist herself, Christina Carter decided she was the perfect person to open a mobile beauty concierge service. After all, she would also be the service's ideal customer.
"I'm a person that doesn't wear makeup on a regular basis, but I like having it done for a special occasion," says the University of Michigan graduate. "I noticed that when I went to a larger city, there were places to just get your makeup done. I thought, why isn't there a service like that in Ann Arbor?"
What Carter lacks in cosmetic skills, she makes up for in entrepreneurial know-how. Her Red Beauty Bar
business is set to launch in June with three makeup artists who will travel to customers' doors to get their faces in shape for any occasion, from a wedding to a night out with friends.
"Convenience is key these days," Carter says. "People will go to the website, pick their time slot and their artist of choice to come out to their location."
Red Beauty Bar will focus on making a basic makeup application affordable as well as convenient. Unlike other companies in the business, the service won't require or pressure customers into purchasing any cosmetics.
It's also important, Carter says, to remind her customers that women shouldn't feel pressured to wear makeup in order to feel beautiful. The mobile cosmetics concierge is intended simply to be a fun way for customers to access makeup for occasions.
Carter hopes to eventually grow her team of makeup artists, expand into other cities, and create a brick and mortar location in the future. Prior to the launch of the website, Red Beauty Bar can be found on Facebook, Twitter, Instagram and Pinterest.
Source: Christina Carter, Red Beauty Bar
Writer: Natalie Burg